Chic Strategies: Enhancing Merchandise Planning for Luxury Retail

Harrods

  • Harrods is one of the most famous, and most exclusive luxury department stores in the world

  • Located in London / Knightsbridge, its iconic building has become a symbol of luxury retail, drawing affluent customers from around the globe

  • It offers a lavish shopping experience, showcasing exclusive brands and products across its multiple departments

  • Almost 100,000 m² sales area

  • Founded by Charles Henry Harrod in 1834

  • Owned by Qatar Holding since 2010

Further information: www.harrods.com

Success Story

Harrods: Chic Strategies - Enhancing Merchandise Planning for Luxury Retail

Harrods last upgraded its merchandising and financial planning system in 2010, customising it to meet the needs of the business at the time. Since then, Harrods has expanded into new channels and experienced significant growth in both scale and complexity.  

  • Need for a robust, actionable omnichannel merchandising planning solution

  • Replacement of the current tool with capabilities tailored to Harrods’ operating model

  • Legacy SAP ECC customisations embedded in SAP BW

  • Requirement for trackable and traceable planned versions

Holistic planning across all Harrods channels and categories

Harrods sought real-time planning capabilities to respond more swiftly to market dynamics and customer demands, aiming for both strategic agility and operational efficiency. The project also needed to align with Harrods' commitment to innovation and best practices to maintain a competitive edge. 

Solution

  • Implementation of Merchandise Planning for Retail with the omnichannel add-on, enabling comprehensive  planning across all locations, products, KPIs, weeks and seasons

  • A unified view of all sales, inventory, and  demand

  • Introduction of ‘what if’ analysis capabilities

  • Provision of monthly forecast snapshots

Benefits

  • Sales plans for all channels, including the ability to seed shapes

  • Disaggregation of sales plans

  • Top down and bottom-up planning with a rolling timeline

  • Input-enabled & calculated planning KPI’s for greater accuracy and flexibility

[English]

The implementation of the SAP Merchandise Planning solution gives Harrods a distinct advantage by optimising business performance through an integrated omni-channel planning platform. This enables us to enhance agility, responsiveness, and efficiency in our merchandising operations, ultimately improving the customer experience and driving business growth.

Harrods

Erik Rasmussen

Head of SAP & Data Analytics

[English]

retailsolutions has been a reliable advisor and implementation partner,
offering extensive product expertise and relevant industry knowledge, while taking on key responsibilities to help us fully leverage the potential of SAP MPR.

Harrods

Erik Rasmussen

Head of SAP & Data Analytics