One of the biggest challenges in omnichannel retail is connecting huge amounts of data and information from all sales channels. SAP OSTA integration is revolutionising retail by seamlessly connecting and analysing sales and transaction data across all sales channels in real time.


This innovative solution enables retailers to make informed decisions, optimise inventory management and create personalised customer experiences. Find out how OSTA can make your business processes more efficient and customer-centred.

rs_Product

  • Seamless integration of omnichannel transaction data

  • Interactive dashboards and user cockpits

  • Long-term development to support complex business processes

  • Backend-independent solution based on services working together

  • Seamless integration with any ERP system

  • Out-of-the-box integration with S/4HANA

rs_Targets

  • Ingest POS transaction data with scalable performance and flexible data structures

  • Completeness of transaction data through the use of predefined check tasks

  • Flexibility and process adoption by extending the data structure

  • Error correction management through automated data checks and intelligent recommendations

  • Basis for supplying other Industry Cloud solutions with sales data

  • Efficient and high-performance posting in the ERP system

  • Flexible definition of aggregations and data processing thanks to customisable settings

rs_Benefits

  • Real-time analyses for well-founded decisions

  • Personalised campaigns through analysis of customer data

  • Optimisation of inventory management

  • Reducing the error rate by automating processes

  • Ongoing further development by SAP

  • AI-supported fault correction for efficient solutions

  • Intuitive operation using a modern user interface

  • Seamless integration with other SAP solutions thanks to embedding in the new SAP Industry Cloud portfolio

  • Fast implementation using existing standard web services (S/4, Public Cloud for Retail)

Optimising your business processes with SAP OSTA

Omnichannel Integration

SAP OSTA enables seamless integration of sales and transaction data from different sales channels such as online shops, mobile applications and brick-and-mortar shops. This helps retailers to create a consistent customer experience and maintain an overview of all sales channels.

Customer centricity

By collecting and analysing customer data from different sources, retailers can develop a better understanding of their customers. This enables personalised marketing campaigns and offers that increase customer satisfaction and loyalty.

Improved efficiency

Automating and integrating processes reduces manual labour and errors, which increases operational efficiency. Retailers can save costs and better utilise their resources.

Scalability

The solution is scalable and customisable to the needs of the business, regardless of the size or scope of retail operations. This makes SAP OSTA equally attractive for retailers of different sizes.

Real-time analyses

With SAP OSTA, retailers can analyse and use real-time data to make informed business decisions. This includes the analysis of sales figures, customer behaviour and stock levels, which leads to better planning and management of the business.

Inventory management

SAP OSTA helps optimise inventory management by providing accurate inventory data in real time. Retailers can thus avoid overstocking and ensure that popular items are always available, resulting in higher customer satisfaction.

Strategic insights

SAP OSTA provides detailed reports and dashboards that help retailers recognise trends and patterns in their data. This supports strategic planning and the recognition of growth opportunities.

Processing and management of sales data

Grafik_OSTA_englisch
1

Receive transaction data from various channels such as classic POS systems, mobile POS devices, self-service terminals or third-party systems.

2

Transactions within the company are carried out in an automated executed in an automated manner, enriched with suggestions from AI. 
In addition, errors in transactions are identified and rectified by the AI-supported user interface identifies and rectifies errors. 

3

OSTA stores large volumes of sales data over several years
over several years at a granular level.
This simple and fast access to transaction data guarantees
compliance with legal requirements.

4

Various transaction types are summarised and updated by updated
from other systems, such as ERP systems.
In addition, there is the option of immediate out-of-the-box integration 
into the SAP S/4HANA public or private cloud.